How can you:

- quickly estimate website’s SEO?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your SEO business?

I am about to share with you 2 expert tips to track SEO progress on the fly.

For a site optimizer, data is the single most powerful weapon. Three reasons why:

1. Data defines you as an search engine optimization.
If you don’t play hard with data, neither clients nor the industry will take you seriously.

2. Data says you how well you are doing.
I am all about client feedback but 1st thing you got to do is root through your own information to find your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using SEO tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your business.

I am all for automation in my firm because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO Reporting tools out there, you can keep track of your SEO progress quickly and easy, just like thousands of SEO marketers do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the tool sends out updated and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization data
- Keyword density analysis for a keyword niche
- Site structure analisys stats

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